FREE DELIVERY on all orders over £250
0 items in your basket

Say hello to our new Pocket Money Toys!

Our New Catalogue has arrived! Make this season unforgettable with our exciting range of new pocket money products!

Download your catalogue today!

Rewards made just for you...

Are you excited to earn rewards with every order? Keycraft Smile Rewards turns your purchases into savings. Start collecting today to unlock exclusive discounts and smile!

Find out more

Display Solutions that really work!

Keycraft provides unique retail solutions to boost impulse sales in retail stores and tourist attractions across the globe. Learn more about our high-volume and high-impact display solutions here.

Browse Display Stands

Become a Keycraft Partner!

Join the fun and become a Keycraft stockist today. Delight your customers with our amazing toys and let us create the perfect solution just for you. We've got everything you need to boost your sales and keep smiles all around!

Enquire now

Living Nature Collection

Shop all

Dogs
Birds
Cats
Small Pets
Polar
Ocean
Woodland
Jungle
Baby
Farm
Safari
Australia
Prehistoric
Smols
Mini Buddies
Dogs
Birds
Cats
Small Pets
Polar
Ocean
Woodland
Jungle
Baby
Farm
Safari
Australia
Prehistoric
Smols
Mini Buddies

Carry Cases

Increase customer loyalty and repeat business by offering Living Nature cardboard carry cases as an added value purchase at checkout. Now they’re really getting carried away! With a handle and a perforated miniature door, and designed to fit the animals inside, they’re available in different sizes and are a proven way of converting sales in-store and increasing your customer retention rate.

Shop now

Mini Collectors Book

A little book that’s filled with lots! We’ve created a miniature collector’s book for customers to take for free when they purchase a Living Nature animal in your store. Displaying a wide selection of the Living Nature range this helps your customers remember where they bought it from and come back for more. These will be sent free with qualifying Living Nature orders.

Our Best-Selling Toy Categories

Shop innovative products from our best-selling toy categories.

We’re just a phone call or click away...

If you ever require any assistance, reach out to our friendly customer service team over the chat feature, email or simply give us a call. We will be happy to help!

Contact Us

Latest News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge.
Keycraft launch drive to onboard resellers of soft toy brand

Keycraft is looking for both retail or online resellers interested in boosting sales by partnering with premium soft toy brand Living Nature – could you be the perfect partner?

Read Article
Meet the Inkerz!

Explore the sensory experience of paint without the mess! These irresistible sensory toys have a unique mix of paint drips which have been safely sealed within the toy.

Read Article
Meet the LITTLES! Our newest additions to Living Nature

Small Toys Big Smiles We’ve been hard at work expanding our bestselling Living Nature collection to bring you our cutest range yet!

Read Article
Keycraft launch drive to onboard resellers of soft toy brand

Keycraft is looking for both retail or online resellers interested in boosting sales by partnering with premium soft toy brand Living Nature – could you be the perfect partner?

Read Article
Meet the Inkerz!

Explore the sensory experience of paint without the mess! These irresistible sensory toys have a unique mix of paint drips which have been safely sealed within the toy.

Read Article
Meet the LITTLES! Our newest additions to Living Nature

Small Toys Big Smiles We’ve been hard at work expanding our bestselling Living Nature collection to bring you our cutest range yet!

Read Article
View all News & Insights